Cluj-Napoca, september 2025 – The Cluj1 platform is rapidly emerging as the most important quality video project outside of Bucharest, with a massive impact online and an increasingly active social media community.
Launched a year ago, the project was initiated by Adrian Avarvarei and Horia Nasra. Cluj1 content distinguishes itself by exclusively addressing themes of real interest: political, civic, administrative, university, cultural, business, and health-related topics. By design, the project excludes sensationalist or superficial subjects—no accidents, no tabloid gossip, no weather reports.
The figures are impressive: in the last 28 days alone, the platform recorded 30 million views, a performance achieved primarily through short-form video content—Reels—distributed across Facebook, TikTok, and Instagram.
Facebook, last 28 days:
TikTok, last 28 days:
Instagram, last 28 days:
Adrian Avarvarei, co-founder of Cluj1, shared a message with subscribers: “Dear friends, as many of you probably know, together with Horia, we have a video project called Cluj1. We consider it the best outside of the Capital, and in the last 28 days, it has reached a new record: 30 million views. We are very proud of this result, which is why we are boasting about it. We hope to have even more views in the future, and we hope you will stay with us with likes, shares, and, of course, continue to contribute to the growth of this very interesting project throughout Romania.“
Cluj1 is thus consolidating its reputation as a relevant video platform, focused on quality and essential topics for the community, becoming a benchmark in the digital environment outside of Bucharest.
